White label sportswear is a ready made product from a factory catalogue that you sell under your own label. Private label sportswear is made to your own design, fabric and specification with your branding. White label is faster and cheaper, while private label gives you full control and a more unique product.
What is white label sportswear?
White label means you choose an existing style from the factory's range and add your label. The pattern and design already exist, so development time and minimums are lower.
What is private label sportswear?
Private label means the garment is made to your design. You control fabric, fit, colours, trims and decoration. The factory builds it exclusively for you.
Key differences
- Speed: white label is faster to launch
- Cost: white label has lower development cost
- Control: private label lets you change fit, fabric and details
- Uniqueness: private label products cannot be bought by a competitor
- Minimums: both can be low, but custom work may need more per design
Which should you choose?
Start with white label if you want to test a market quickly. Choose private label when you have a clear design direction and want a product that stands out. Many brands begin with white label basics and add private label hero pieces as they grow.
How Spall Sports works
Spall Sports offers full private label production including your woven labels, hang tags and packaging, with custom patterns and sublimated or embroidered branding.
Questions Buyers Ask Us Directly
Is private label the same as OEM?
They are closely related. OEM means the factory makes a product to your specification, which is how private label is usually produced.
Can I customise white label products?
Usually only labels, colours and small details. Major design changes make it private label.
Which is cheaper, private label or white label?
White label is usually cheaper to start because no new patterns are needed.
Do I own the design with private label?
Your artwork and specification belong to you. Confirm exclusivity terms with your factory in writing.
Not sure which model fits?
Tell us about your brand and we will suggest the best route.